B) They include a wide range of tools like samples, coupons, and refunds. A. A)Evoking negative emotions reduces audience involvement. Message flexibility is greatest with advertising c. The message flow is B. Given this information, which of the following statements is true of Fournott? a. introduction stage b. growth stage c. maturity stage d. decline stage. B)They are less common in a free-market economy. C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. 7. B. Which of the following statements is true of the characteristics of the elements in a promotional mix? Course Hero is not sponsored or endorsed by any college or university. Science- Earth and its History It is designed to stimulate a purchase or an action. print it. It is designed to stimulate a purchase or an action to purchase. 35. -is the true statement. B. It forces management to spell out its assumptions about the relationship between the money spent and promotion results. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Which of the following is a difference between social media and personal selling? Which of the following statements is true of informative promotion? encouraging new entry into the industry. 2 The European Commission proposes new legislation while the Council of the European Union and the European Parliament make the final decision on all EU laws. People don't read online; unless they're about to spend money—then they scrutinize each word. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. answered May 22, 2016 by SarahC . A) It is mostly used by large businesses. a. *c. D)Positive emotions are not accompanied by negative appeals. Messages that offer a remedy for a person's fears tend to be effective. C)Invoking negative emotions during communication negatively impacts a speaker's argument. It regularly posts its interior. Sales promotion’s greatest strength is in creating strong desire and purchase intent. Which of the following statements is true regarding the affordable method for setting a promotion budget? Persuasive writing is non-fiction writing used to convince the reader to agree with the author about an issue. c. Marketers view sales promotions as more effective when they are created as long-term stimulation tools. An effective message will reach all audiences, regardless of background. Which of the following statements is true of persuasive messages? B. b. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. Which of the following statements is true? Persuasive advertising can be important in encouraging new entry into the industry. C)They are not subject to governmental regulation. 4. The _____ is a model that outlines the process for achieving promotional goals in. Which of the following statements is true of persuasive messages? Select one: a. D) They are short-lived as compared to added-on benefits. 19. QUESTION 7. Try our expert-verified textbook solutions with step-by-step explanations. C)Sales promotion is usually considered to be complementary. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. E)Sales promotion adds intangible immediate value to the brand. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. ANSWER: B. a. Persuasive promotion is used to keep the product and brand name in the public's mind False Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos, blog posts, contests, photos, and other pieces of content answered Sep 14 by Tretav . 0 votes. decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. (Pick only one.) D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. 19. Advertising And Promotion: An Integrated Marketing Communications Perspective 10th Edition . C) They include the use of display allowances. Which of the following statements is true with Bentham’s utilitarianism? False. B. Informational and persuasive C. Persuasive. A. Which of the following statements is true of persuasive messages? D. E)They are the least prevalent of all marketing tools. Which of the following statements is true of buying decisions? asked Sep 14 in Business by szata. a. A. A. D)The methods they use are less prone to scrutiny. It is used to keep the product and brand name in the public’s mind. A) Their primary objective is to persuade resellers to carry a brand. 0 votes. d. Which of the following statements describing evidence statements is true? About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. (d) The . Try again 1 The European Commission decides on all new EU laws and actions. Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. People tune out repetitious messages, so they quickly lose effectiveness. Doodle uses social media as…. 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